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Pitching for success



Despite the ongoing debate regarding pitching models and practices, little has fundamentally changed over the past few years. Pitching remains costly, time consuming and a resource hungry process for agencies and clients alike.

A series of seminars and interactive workshops at this year’s Marketing forum will enable marketers to tap into the work that an IPA/ISBA taskforce has been doing over the last 12 months to develop alternatives to pitching beyond the current one-size fits all model. It provides more efficient options on how to implement a successful pitch by using the approved IPA/ISBA pitch principles, with hands on tips on putting them into practice.

Speakers include Mark Robinson, Head of Marketing, Grey London; Helen Weisinger: Chief Marketing Officer, McCann London and Traci Dunne, Consultancy Manager, ISBA.

For more details please contact Kirsty Brown.


Still cutting those costs - David Smith, Economics Editor, The Sunday Times


Of all the developments since the global financial crisis, perhaps the most unwelcome has been the return of inflation. We knew that there would be a banking hangover, with weak credit growth, as in the aftermath of every previous financial crisis.

We also knew there would have to be some tough fiscal decisions, with both tax hikes and an end to the carefree days of significant increases in government spending. People can debate the size of the cuts, and their pace, but few can dispute the need for them.

Less predictable was the rise in costs. Recessions and crises are supposed to destroy inflation. Many recessions, or at least slowdowns, are engineered by policymakers precisely for that purpose.

In that respect, one source of inflationary pressure has behaved in a textbook way. Pay settlements have remained subdued, averaging 2% or so in Britain, in spite of a strong rise in employment. People are grateful to be in work and sense that their bargaining power is limited.

The picture is similar across most advanced economies, though wage pressures have increased in the emerging world, perhaps unsurprisingly. That is where growth is far stronger and it is where the impact of rising energy and commodity prices is biggest.

The return of inflation is simply explained. In the worst phase of the crisis, in the autumn of 2008, the commodities’ bubble burst spectacularly. The oil price, which reached an all-time high of $147 a barrel in the summer of 2008, slumped all the way to the mid-$30s. Many commodity prices followed a similar pattern.

Then came the bounce, as a result of a global recovery led by commodity-hungry emerging economies, pushing some prices above their previous peaks. It is not yet true for oil, and may not be for some time as a result of an International Energy Agency decision to release some strategic shocks. But other commodities have raced ahead.

David Smith writes a column for Richmond Events News, our monthly newsletter with updates across the whole forum portfolio and the wider business community. To subscribe please contact us.


London 2012 - The Inside Story


The delivery of the London 2012 Olympic and Paralympic Games is a project of such magnitude that it is hard to comprehend the timescales and budgets involved. Coupled with an unprecedented level of public and media scrutiny, bringing the Games to London is full of challenges, demands and many, many triumphs.

Delegates on board this year’s Communication Directors’ Forum will be lucky enough to hear from Julie King, Head of External Relations for the Olympic Delivery Authority who will be sharing her story of a lifetime, including…
  • From 6th July 2006 to 27th July 2012 - the journey from winning the bid to Opening Ceremony
  • The challenges of running the country’s largest & most high-profile publicly funded project, and meeting the need for complete transparency
  • Managing the interests of stakeholders, the challenges of the local communities and the public’s expectations
  • Creating a lasting legacy, ensuring UK PLC benefits from the public investment
To listen to her story at the forum, get in touch and request an invite.

Professional Development Programme Announced




As well as discussing key business issues, clients at The Communication Directors' Forum and The Marketing Forum can focus on their own individual growth through the professional development workshops. These groups give delegates the rare opportunity to think about their own learning and improvement.

The career success toolkit - Hilary Wilson, Owner, Hilary M Wilson Associates Ltd
Understand and implement the top critical success factors to create security and success in the ever-changing world of work

Take the plunge – step away from the comfort zone!
- Martin Crook, Owner, CMBT Consulting
See how the voice of judgement holds you and others back, embrace the moment and recognise that the best ideas often emerge from nowhere.
  
Influencing in shifting sands – know yourself to influence others - Gabrielle Gaché, The Success Mentor and MD of Power of Words
Understand your own influencing strategies, and those of others, to become a stronger, more flexible negotiator.

How to get executive teams working effectively and powerfully together… and why? - Peter Haydock, Owner, Organisation Science
Discuss the real tasks of leadership, the relationship between behaviours, actions & results and how a powerful senior team impacts the future.

Leading change in challenging times - Peter Haydock, Owner, Organisation Science
Debate the key considerations for you as a leader, how to create resilience and why true leaders developed in challenging times.

Beyond Gatwick - the business travel survival course - Simon Herrema, former Royal Bodyguard and Training Director, Bright Eagle Training
Get life saving survival tips to prepare yourself for the unforeseen, and possible worse case scenarios, when you travel overseas.

More information can be found on our conference page.


Social Media Latest




The Richmond Events’ UK Business panel has recently carried out some research into social media.

Headline stats include…
  • 44% of organisations do not currently spend any budget on social media. Of those that do the average percentage of departmental budget spend is 2.8%.
  • Over half the panel are likely to increase their spend on social media, 40% moderately and 13% drastically.
  • In terms of the social media platforms individuals use in the workplace, LinkedIn is by far the most popular, three times more so than 2nd placed Twitter.
  • Only 5% of organisations have strict ROI measures in place for social media. Almost two thirds don’t measure ROI at all.
  • LinkedIn and Blogs are viewed as the most effective social media.
  • The 2 most popular areas for employing social media within organisations are towards customer engagement and brand promotion. These are followed by general marketing and building web traffic.
  • In over half of organisations the marketing department is responsible for social media content.
  • On average 5.5% of individuals within organisations are using social media for business purposes.
  • A high proportion of the panel still perceive social media as ‘still more of a personal than a business tool’.
If you would like to receive a full copy of the research please get in touch. The research is free of charge.

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