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The Marketing Forum - 20 year timeline


A lot happens in twenty years, not least in the marketing world. Every year for the past two decades, The Marketing Forum has had its finger on the pulse of what’s most current and topical for UK brand owners.
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This twenty year timeline shows each year’s top conference sessions. Even though the world is now a very different place than it was in 1993, you’ll see that many of the pinch points facing senior marketers remain the same.

To view our 20 year timeline
follow this link

For futher details on The Marketing Forum
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Richmond Events' Business Panel Report - Leadership


Our latest report is now available on the topic of leadership. Here are the headline findings and to view the full report please click the link at the bottom.
  • Almost 75% of the panel feel they are good leaders and 13% are prepared to claim they are excellent! 
  • IT are the most are most bullish about their leadership abilities, followed by Marketing and Finance.
  • 100% are honest enough to admit their leadership skills can be improved, be it slightly or significantly.
  • The majority of the panel feel their leadership style involves them supporting and developing their staff (we haven’t asked the staff).  The panel also feel they value input and seek commitment.
  • When asked where improvements can be made in terms of leadership, the most popular responses were relationship building with senior colleagues, followed by better communication skills and encouraging more innovation and creativity.
  • The majority of people have picked up their leadership skills from a combination of people they’ve worked for.  Only 10% say they acquired them from their current boss.
  • The panel has more confidence in their team delivering the strategy and vision of their organisation than they do in the organisation’s leaders.
  • Over 75% of the panel admit at some stage to experiencing anxiety in their role, with the  majority feeling at some point it affects their ability to do the job.
  • Only just over 25% currently admit to having both the desire and ability to one day become the leader of an organisation.
  • Unsurprisingly the current economic situation is the biggest challenge that over half the panel face.  This is followed by growing their businesses and culture change.  Budgets are in 4th place, followed by increased regulation.
  • Good news for David Cameron, less so for Ed Miliband.  Whilst 65% of the panel rate Cameron’s leadership qualities as good or excellent, the corresponding figure for Miliband is 8%.  In terms of being poor / very poor the figures are 8% and 56% respectively.
Download the full report.

For further information please contact David Clark.

The Marketing Forum - Post Event Review


From 12th-15th20THANN_LOGO_3-(1).jpg October 2011, over 250 senior marketers, agencies and industry experts joined together on board the Aurora to debate the hot issues of the day, forge new partnerships and develop new personal networks.
Over the course of 2 days and 3 nights they participated in 2,455 meetings, attended numerous conference sessions and developed both their personal and business knowledge.

This event review covers just a few of the forum's highlights and can be viewed at this link. If you would like any further details please get in touch – dclark@richmondevents.com
 
 

Richmond Events' Business Panel Report - The Eurozone


Our latest report is now available on the topical subject of The Eurozone.  

Here are the headline findings and to view the full report please click on the link at the bottom.
  • Asked for their views on the Euro a 69% majority of the panel feel it’s likely to stagger on much as presently.
  • The next highest proportion of 13% feel the Euro will recover and strengthen within one year, whilst 12% feel the polar opposite, i.e. it will collapse within one year.
  • Only one person feels it will strengthen within 6 months, whilst 2% feel it will collapse within 6 months.  Interesting times indeed!
  • Asked about their view of a return to individual currencies for the Eurozone the highest proportion of the panel is indifferent.  Of those with a view over one third believes it would be advantageous to Britain whilst one in five believe it would be disastrous.
  • We then asked if Europe was to regain stability and its former economic strength would the panel favour Britain joining the Eurozone.  Only 14% said yes compared to 63% no, the remainder maybe; never say never.
  • 6% of the panel feel the Eurozone will return to a sustained period of growth within the year.  The highest proportion, 43% feel it will return within 2 years, whilst 41% feel it will within 5 years.  10% admit to having no idea whatsoever! 
  • In terms of banks lending to British businesses, one in five claims it’s not as easy to obtain credit as it was before the recession, whilst 9% say ‘their’ banks have not always been helpful lately.  7% have found it excessively expensive to borrow from their banks whilst 3% admit to having real problems. 
  • Two thirds of the panel believe unemployment will eventually fall; over half the panel feels it will reduce within 2 years and 9% within the year.  Against this, the remaining third cannot see a fall in unemployment for the foreseeable future.
  • Asked for their agreement levels from a series of statements: the most vehement are that British banks should separate their retail functions from the more speculative investment arm, and, that whilst the Coalition promised to slash the numbers of quangos and civil servants, the results so far have been wholly unimpressive.
  • Interestingly over half the panel disagreed with the statement that the Government should relax some of its austerity measures to stimulate the economy.  Just under one third agreed they should.
  • Over ½ the panel agree that Anti-Europe sentiment is increasing in Britain.
  • Almost two thirds of the panel agree that British banks have been insufficiently penalised for their role in provoking the credit crunch.
Download the full report.

For further information please contact David Clark.

The Marketing Forum 2012


The Marketing Forum 2011 took place from 12th – 15th October, thank you to everyone who attended.  We are in the process of producing a post event research report with findings from the event and the wider marketing industry as a whole.  If you want to pre-order your complimentary copy please do so here.
 
The Marketing Forum 2012 will be our 20th anniversary.  Our aim is simple.  We intend to bring together 200 of the UK’s most senior marketers together for 3 days on board the Aurora, 10th – 13th October.  If you want for more details about the event please contact us
 
Finally please continue to follow us @Marketing_Forum.

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